Official Press Release: Celebrity Nancy O’Dell Partners with Creative Memories

FOR IMMEDIATE RELEASE
Celebrity Mom Nancy O’Dell Partners with Creative Memories to Bring a Fresh Perspective to Scrapbooking Projects

ST. CLOUD, Minnesota. – This October, award-winning entertainment journalist and TV host Nancy O’Dell will join Creative Memories, a leader in the scrapbooking industry, in launching a new line of products aimed at making scrapbooking quicker, easier and more fun for busy moms.

Whether interviewing celebrities on the red carpet or co-hosting Access Hollywood for the past 13 years, O’Dell has always found time to capture her favorite memories in scrapbook albums.

 “I take so many photos at my children’s events, home and work,” O’Dell said. “I love having them to look at later with my family and friends.”

O’Dell said she’s been making albums since she was a child. “It’s something I learned from my mother and grandmother,”

she said. “They both created beautiful scrapbooks and showed me how important it is to have special memories you can hand down from generation to generation. It’s a tradition I now continue with my children.”

O’Dell’s love for memory-keeping makes her a perfect partner for Creative Memories, a company that started the scrapbooking phenomenon nearly 25 years ago.

“I know first-hand how important scrapbook albums are to kids,” O’Dell said, sharing her memories of the albums her mother made for her. “When I look at those albums, I feel like I was the most loved child in the world. I want my children to have that same feeling, that same sense of family connection,” she said. “There is no question that having those albums made me feel important. And I can already see that developing in my own family.”

O’Dell said her friends are surprised when they learn that she creates albums. “They think it’s too complicated, time consuming and ‘old school’ but it doesn’t have to be,” she said. “I saw an opportunity to partner with Creative Memories to simplify the process and add my own sense of style.”

“’I’m really quick,” O’Dell said. “I wanted to design scrapbooking products that allowed me to create ten pages in ten minutes.”

The Nancy O’Dell Collection by Creative Memories will feature a sophisticated design palette and motifs that reflect O’Dell’s own esthetic point of view and fashion sense. The first introduction in the collection is an all-in-one scrapbooking bundle that offers everything busy moms need to create an album easily and quickly. The bundle includes an album, no-fail page layouts, decorative papers and embellishments, clever tools, an easy-to-follow 50-page idea book and even a designer-inspired tote to keep everything organized on the go. A downloadable version of the designs will also be available to create digital photo books.

At Creative Memories, Vice President of Global Product Development Loren Castronovo is excited to be working with such a passionate advocate of scrapbooking. "Nancy brings a celebrity’s flair and a mother’s heart to this project,” she said. “She loves taking photos and understands how important albums are to families.”

Castronovo added that the new collection will appeal to all types of customers. “We can’t wait to introduce Nancy’s scrapbooking line this fall, then build on the collection in 2011 with other products that give moms really easy ways to organize, celebrate and share their family photos.”

The Nancy O’Dell Collection by Creative Memories will be available October 1, 2010 at creativememories.com or through Creative Memories Consultants.

About Nancy O’Dell
Nancy O’Dell is one of the country's leading entertainment journalists and TV hosts. She was the anchor of "Access Hollywood" for 13 years and the host of "The Golden Globes Arrivals Special" for the past nine years and "The Tournament of Roses Parade” on NBC for the past ten years. Other annual network broadcasts Nancy has hosted include the backstage portion of "The Golden Globe Awards" live telecast and the "Emmy Awards Red Carpet" pre-shows for NBC ABC and Fox.

In addition to being an Associated Press and Emmy Award-winning reporter, Nancy is an entrepreneur, book author and philanthropist. Her book, “Full of Life: Mom-to-Mom Tips I Wish Someone Told Me When I Was Pregnant” debuted in 2009 and instantly became a best-selling gift book. Nancy works as the National ALS Ambassador for the Muscular Dystrophy Association and founded Betty's Battle, a charity in honor of her mother who passed away from ALS in 2008.

About Creative Memories
Creative Memories pioneered modern scrapbooking nearly 25 years ago and is a leader in the $3 billion scrapbooking segment of the craft industry. Based in St. Cloud, Minnesota, Creative Memories markets its photo-safe albums, papers, tools, pens, digital photo books and organization software through 40,000 independent sales consultants worldwide. The company is well known for its quality and innovation, having won a variety of design and reader’s choice awards in recent years. Learn more about the company and ways to celebrate memories at creativememories.com.

Creative Memories
Issued By: Creative Memories
Address : 3001 Clearwater Road
Zip: 56302
City/Town: Saint Cloud
State/Province: Minnesota
Country: United States